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Pronunciation varies by accent · adjective
A business model that blends B2B and B2C frameworks together, forming a new business model where businesses collaborate with other businesses to sell a product or service directly to the consumer..
Use business-to-business-to-consumer when its meaning, tone and grammar fit the full sentence. A synonym is not always a direct replacement.
Business-to-business-to-consumer means A business model that blends B2B and B2C frameworks together, forming a new business model where businesses collaborate with other businesses to sell a product or service directly to the consumer..
Common synonyms include B2B2C.
The opposite depends on the specific sense.
Use business-to-business-to-consumer where its definition matches the intended context.
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