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Pronunciation varies by accent · adjective
(of a film) made available for public screening for the first time.
How long a movie stayed in the First Run theaters depended entirely on how big a hit it was. [...] If a movie was not a hit, it most often left the first run theater after two weeks and disappeared seemingly forever.
[...] Netflix swooped in to take first-run rights to season two mere weeks before the streaming giant had any idea how the series would perform on its platform.
Use first-run when its meaning, tone and grammar fit the full sentence. A synonym is not always a direct replacement.
First-run means (of a film) made available for public screening for the first time.
The closest synonym depends on the sentence and intended sense.
The opposite depends on the specific sense.
How long a movie stayed in the First Run theaters depended entirely on how big a hit it was. [...] If a movie was not a hit, it most often left the first run theater after two weeks and disappeared seemingly forever.
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