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Pronunciation varies by accent · noun
A tendency of a company’s marketing to be quiet about its sustainability efforts so as to avoid attention from the political extremes, whether greener-than-thou anti-greenwashing crusaders or browner-than-thou anti-wokeness crusaders..
So-called greenhushing, where corporations downplay their climate efforts, has spread in the US and Europe as ESG strategies fall out of fashion. Some companies are talking less about environmental and social goals in an effort to avoid accusations of greenwashing, while also dodging political attacks against climate and ESG goals, studies have found. “The problem with greenhushing or transition-hushing is that it doesn’t help the financial system mobilize capital,” Oi-Yee Choo, the exchange’s chief executive officer, told the Bloomberg Sustainable Business Summit in Singapore on Tuesday.
Use greenhushing when its meaning, tone and grammar fit the full sentence. A synonym is not always a direct replacement.
Greenhushing means A tendency of a company’s marketing to be quiet about its sustainability efforts so as to avoid attention from the political extremes, whether greener-than-thou anti-greenwashing crusaders or browner-than-thou anti-wokeness crusaders..
The closest synonym depends on the sentence and intended sense.
The opposite depends on the specific sense.
So-called greenhushing, where corporations downplay their climate efforts, has spread in the US and Europe as ESG strategies fall out of fashion. Some companies are talking less about environmental and social goals in an effort to avoid accusations of greenwashing, while also dodging political attacks against climate and ESG goals, studies have found. “The problem with greenhushing or transition-hushing is that it doesn’t help the financial system mobilize capital,” Oi-Yee Choo, the exchange’s chief executive officer, told the Bloomberg Sustainable Business Summit in Singapore on Tuesday.
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