On-brand
Definition, Meaning & Examples
Part of speech adjective
Quick meaning: On-brand is an adjective meaning (marketing) Serving the public image which a company seeks to associate with its product.
Meaning
(marketing) Serving the public image which a company seeks to associate with its product.
More Meanings
- (idiomatic) Consistent with one's reputation, perhaps to a stereotypical degree.
Example Sentences
The use of red and yellow is very on-brand for McDonald's.
A Canadian who loves hockey? I guess that's pretty on-brand.
2017, "How to Write an On-Brand and Engaging Staff Handbook", TEAMango.com, 23 January.
"The Zipcar Low-Car Diet, a very on-brand promotion that gets people to blog about giving up their cars, fits the lifestyle."
Related Words
Related dictionary entries include white label, market-led, public, full-service, commercialistic, pureplay.
Related Dictionary Tools
Sources & Attribution
FreeDictionaryAPI.com / Wiktionary · Original source · CC BY-SA 4.0
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