Checking saved dictionary data and trusted language sources. This will stop automatically if a source does not respond.
Pronunciation varies by accent · adjective
(marketing) Serving the public image which a company seeks to associate with its product..
The use of red and yellow is very on-brand for McDonald's.
2017, "How to Write an On-Brand and Engaging Staff Handbook", TEAMango.com, 23 January.
"The Zipcar Low-Car Diet, a very on-brand promotion that gets people to blog about giving up their cars, fits the lifestyle."
A Canadian who loves hockey? I guess that's pretty on-brand.
2019, Morgan Chalfant and Brett Samuels, "Trump attacks on Vindman trigger backlash", The Hill, 29 October. "The attack was on-brand for Trump, who has a well-earned reputation as a counterpuncher when criticized."
2020, Kole Musgrove, "Seahawks QB Russell Wilson talks Super Bowl interception during AMA", Seahawkswire.usatoday.com, 31 January. "However, Wilson’s response was rather on-brand for the eternally optimistic signal-caller."
Use on-brand when its meaning, tone and grammar fit the full sentence. A synonym is not always a direct replacement.
On-brand means (marketing) Serving the public image which a company seeks to associate with its product..
The closest synonym depends on the sentence and intended sense.
The opposite depends on the specific sense.
The use of red and yellow is very on-brand for McDonald's.
FreeDictionaryAPI.com / Wiktionary · Original source · CC BY-SA 4.0
Dictionary data is provided by FreeDictionaryAPI.com and sourced from Wiktionary under its stated license.