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Pronunciation varies by accent · noun
(UK, television, dated) A television programme in which actors advertise real products in a fictional setting..
[…] ABC operated under the same advertising structures as the BBC when it came to programme material – the parameters of which had been tested by the controversy surrounding the advertising magazine, or 'admag'.
The admag was unique to Britain, and there was a kind of backdoor bravado about them in the way every admag transmission cheekily bumped up the amount of advertising per clock hour.
This particular admag focused on a married couple who ran a pub in the fictional village of Wembleham, and they would discuss the price and quality of various real consumer products with their customers.
Use admag when its meaning, tone and grammar fit the full sentence. A synonym is not always a direct replacement.
Admag means (UK, television, dated) A television programme in which actors advertise real products in a fictional setting..
The closest synonym depends on the sentence and intended sense.
The opposite depends on the specific sense.
[…] ABC operated under the same advertising structures as the BBC when it came to programme material – the parameters of which had been tested by the controversy surrounding the advertising magazine, or 'admag'.
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