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Pronunciation varies by accent · noun
Digital technology for the delivery and measurement of advertising campaigns..
Last week, Motherboard's Joseph Cox laid down $160 with Safegraph, a digital adtech/surveillance company, and got back the location trails of everyone who'd visited 600 Planned Parenthood locations. Safegraph claimed that this data was "anonymized." This is a lie. It's really, really easy to "re-identify" location data.
Use adtech when its meaning, tone and grammar fit the full sentence. A synonym is not always a direct replacement.
Adtech means Digital technology for the delivery and measurement of advertising campaigns..
The closest synonym depends on the sentence and intended sense.
The opposite depends on the specific sense.
Last week, Motherboard's Joseph Cox laid down $160 with Safegraph, a digital adtech/surveillance company, and got back the location trails of everyone who'd visited 600 Planned Parenthood locations. Safegraph claimed that this data was "anonymized." This is a lie. It's really, really easy to "re-identify" location data.
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