What does astroturfing mean?
Astroturfing means (originally US politics, now social media, marketing) The disguising of an orchestrated campaign as a "grass-roots" event, i.e., a spontaneous upwelling of public opinion..
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Pronunciation varies by accent · noun
(originally US politics, now social media, marketing) The disguising of an orchestrated campaign as a "grass-roots" event, i.e., a spontaneous upwelling of public opinion..
Use astroturfing when its meaning, tone and grammar fit the full sentence. A synonym is not always a direct replacement.
Astroturfing means (originally US politics, now social media, marketing) The disguising of an orchestrated campaign as a "grass-roots" event, i.e., a spontaneous upwelling of public opinion..
Common synonyms include front organization.
The opposite depends on the specific sense.
Use astroturfing where its definition matches the intended context.
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