Backsell
Definition, Meaning & Examples
Part of speech noun
Quick meaning: Backsell is a noun meaning (marketing) To promote in this manner.
Meaning
(marketing) To promote in this manner.
More Meanings
- (marketing) The promotion of a product to end users or retailers in order to create demand earlier in the supply chain, e.g. with wholesalers.
Example Sentences
Last issue IMD described how Mullard “sold” its AX TV tube to retailers in order to put pressure on setmakers to incorporate it in their products: a classic backsell.
Word Forms
- backsells
- backselling
- backsold
Related Words
Related dictionary entries include sellback, resale, buy-back, buyback, upsell, go-back.
Related Dictionary Tools
Sources & Attribution
FreeDictionaryAPI.com / Wiktionary · Original source · CC BY-SA 4.0
Dictionary data is provided by FreeDictionaryAPI.com and sourced from Wiktionary under its stated license.