Benchmarketing
Definition & Meaning
Part of speech noun
Quick meaning: Benchmarketing is a noun meaning (derogatory) The misleading use of unrepresentative benchmark software results in marketing a computer system.
Meaning
(derogatory) The misleading use of unrepresentative benchmark software results in marketing a computer system.
More Meanings
- (business) The imitation of an aspect of another business where it is seen to excel, such as in supply-chain management or customer service.
Related Words
Related dictionary entries include marketeering, guesstimation, mispromotion, cookbookery, biassing, mispricing.
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Sources & Attribution
FreeDictionaryAPI.com / Wiktionary · Original source · CC BY-SA 4.0
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