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/bɹænd/ · noun
A mark or scar made by burning with a hot iron, especially to mark cattle or to classify the contents of a cask..
“Well, in the first place, every cattleman has to have a brand to identify his stock. Without it no cattleman, nor half a hundred cowboys, if he had so many, could ever recognize all the cattle in a big herd. […]”
The indelible word "homosexual," like a brand that grew deeper and redder every day, became increasingly hard to conceal and to ignore.
The Amtrak brand revitalization approach represents one of the most ambitious, comprehensive, and systematic experiential marketing approaches I have ever seen.
In this way, every Citibanker becomes a brand manager and an ambassador of the Citibank brand. ... Indeed, the Citibank brand will "never sleep"
Mr. Lundgren claimed that Federated had conducted a focus group and the analysis showed that most people were either indifferent to the name change or preferred the Macy's brand.
Since the launch early last year of […] two Silicon Valley start-ups offering free education through MOOCs, massive open online courses, the ivory towers of academia have been shaken to their foundations. University brands built in some cases over centuries have been forced to contemplate the possibility that information technology will rapidly make their existing business model obsolete.
Some brands of breakfast cereal contain a lot of sugar.
I didn’t appreciate his particular brand of flattery.
Use brand when its meaning, tone and grammar fit the full sentence. A synonym is not always a direct replacement.
Brand means A mark or scar made by burning with a hot iron, especially to mark cattle or to classify the contents of a cask..
Common synonyms include trademark, logo, brand name, marque.
The opposite depends on the specific sense.
“Well, in the first place, every cattleman has to have a brand to identify his stock. Without it no cattleman, nor half a hundred cowboys, if he had so many, could ever recognize all the cattle in a big herd. […]”
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