Brandalism

Quick meaning: Brandalism is a noun meaning The deliberate defacement of corporate iconography, generally for purposes of protest, parody, or social commentary.

Meaning

The deliberate defacement of corporate iconography, generally for purposes of protest, parody, or social commentary.

More Meanings

1. The encroachment of ads, logos, and other types of corporate branding into public and traditionally non-commercial spaces, or the dissemination of corporate messages through methods or mediums not typically used for marketing purposes.

Example Sentences

But in what archaeologists describe as one of the most shameful instances of 'brandalism' seen in Britain, Channel 4 executives stand accused of defiling the oldest hill-chalk carving in Britain.

It is, effectively, the opposite of so-called "brandalism" which is where advertisers have no control over how, where and when their branded communication is sabotaged. For example, billboards in New York for Apple's iPod music player were defaced by one disgruntled customer with the words "iPod's unreplaceable battery lasts only 18 months" after he discovered it would cost more to buy a new battery than to purchase a new iPod.

Synonyms for brandalism

Depending on context, synonyms include subvertising.

Related Words

Related dictionary entries include corporatism, subvertising, anticommercialism, informationism, brigandism, promotionalism.

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