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/bʌmf/ · noun
(derogatory) Useless papers; now especially official documents, standardized forms, sales and marketing print material, etc..
And as for the limited warnings on documents and signs – we are so used to reading this bumf we fail to realise when they mean business.
In America alone, people spent $170 billion on “direct marketing”—junk mail of both the physical and electronic varieties—last year. Yet of those who received unsolicited adverts through the post, only 3% bought anything as a result. If the bumf arrived electronically, the take-up rate was 0.1%. And for online adverts the “conversion” into sales was a minuscule 0.01%.
I say all this as someone who wishes the right had won one or two more of its battles. It would be just grand to visit a museum without having to fend off tendentious bumf about “power structures”.
Use bumf when its meaning, tone and grammar fit the full sentence. A synonym is not always a direct replacement.
Bumf means (derogatory) Useless papers; now especially official documents, standardized forms, sales and marketing print material, etc..
The closest synonym depends on the sentence and intended sense.
The opposite depends on the specific sense.
And as for the limited warnings on documents and signs – we are so used to reading this bumf we fail to realise when they mean business.
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