Co-branding
Definition & Meaning
Part of speech noun
Quick meaning: Co-branding is a noun meaning The combination of two or more well-known brands for marketing purposes, to strengthen one another's preference or purchase intentions, or to reach a broader audience.
Meaning
The combination of two or more well-known brands for marketing purposes, to strengthen one another's preference or purchase intentions, or to reach a broader audience.
Word Forms
- co-brandings
Related Words
Related dictionary entries include coconsumption, coactivation, cosponsorship, cotargeting, tie-in, coenhancement.
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Sources & Attribution
FreeDictionaryAPI.com / Wiktionary · Original source · CC BY-SA 4.0
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