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Pronunciation varies by accent · verb
(US, business, transitive, proscribed) To transform into a commodity, particularly of an existing product..
IBM's goal was to commoditize the add-in market, which is a complement of the PC market, and they did this quite successfully.[…] Microsoft's goal was to commoditize the PC market. Very soon, the PC itself was basically a commodity, with ever decreasing prices, consistently increasing power, and fierce margins that make it extremely hard to make a profit.
Use commoditize when its meaning, tone and grammar fit the full sentence. A synonym is not always a direct replacement.
Commoditize means (US, business, transitive, proscribed) To transform into a commodity, particularly of an existing product..
Common synonyms include commodify.
The opposite depends on the specific sense.
IBM's goal was to commoditize the add-in market, which is a complement of the PC market, and they did this quite successfully.[…] Microsoft's goal was to commoditize the PC market. Very soon, the PC itself was basically a commodity, with ever decreasing prices, consistently increasing power, and fierce margins that make it extremely hard to make a profit.
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