What does cooptation mean?
Cooptation means A co-opting: a commandeering, appropriation, or taking over..
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Pronunciation varies by accent · noun
A co-opting: a commandeering, appropriation, or taking over..
This book is a study of co-optation rather than counterculture, an analysis of the forces and logic that made rebel youth cultures so attractive to corporate decision-makers rather than a study of those cultures themselves. In doing so, it risks running afoul of what I will call the co-optation theory: faith in the revolutionary potential of "authentic" counterculture combined with the notion that business mimics and mass-produces fake counterculture in order to cash in on a particular demographic and to subvert the great threat that "real" counterculture represents.
Use cooptation when its meaning, tone and grammar fit the full sentence. A synonym is not always a direct replacement.
Cooptation means A co-opting: a commandeering, appropriation, or taking over..
Common synonyms include cooption.
The opposite depends on the specific sense.
This book is a study of co-optation rather than counterculture, an analysis of the forces and logic that made rebel youth cultures so attractive to corporate decision-makers rather than a study of those cultures themselves. In doing so, it risks running afoul of what I will call the co-optation theory: faith in the revolutionary potential of "authentic" counterculture combined with the notion that business mimics and mass-produces fake counterculture in order to cash in on a particular demographic and to subvert the great threat that "real" counterculture represents.
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