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Pronunciation varies by accent · verb
(business, transitive) To adapt to the needs or goals of a customer, or customers in general..
He knew, however, that he wanted to reposition and “customerize” the HR department at SBC.
Customerize the company! Am I right or am I right? For forty years or thereabouts, marketers have worshipped at the feet of the customer.
Use customerize when its meaning, tone and grammar fit the full sentence. A synonym is not always a direct replacement.
Customerize means (business, transitive) To adapt to the needs or goals of a customer, or customers in general..
The closest synonym depends on the sentence and intended sense.
The opposite depends on the specific sense.
He knew, however, that he wanted to reposition and “customerize” the HR department at SBC.
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