Downmarket

Quick meaning: Downmarket is an adjective meaning (economics) Designed for low-income consumers.

Meaning

(economics) Designed for low-income consumers.

More Meanings

1. Of, or relating to the less prestigious sector of the market.
2. Towards the less prestigious sector of the market.
3. (transitive) To render or become downmarket.

Example Sentences

Near-synonym: low-end

Sadly, by the 1970s the arcade had gone downmarket with brash shop fronts and cheap shops, some of doubtful reputation.

If there has been a genuine dissemination of a certain degree of readership, of artistic interest and, very notably, of musical awareness and response, there has also been a 'downmarketing', a vulgarization of culture […]

As Rob Plant explained, there is a “downmarketing” process when tourists experience problems with their initial accommodation plans and settle for the next level: for example, from one-star hotel down to backpacker hostel.

Word Forms

• downmarkets
• downmarketing
• downmarketed

Synonyms for downmarket

Depending on context, synonyms include low-end, downscale.

Antonyms for downmarket

Common opposites include upmarket, upscale, high-end.

Related Words

Related dictionary entries include downscale, midmarket, cheap, middle-end, budget-priced, cut-rate.

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