Femvertising
Definition, Meaning & Examples
Part of speech noun
Quick meaning: Femvertising is a noun meaning The use of feminist messages to advertise products to women.
Meaning
The use of feminist messages to advertise products to women.
Example Sentences
SheKnows Media, a digital marketing company, put out a survey in 2014 to find out precisely how women felt about femvertising ads.
Is International Women's Day today little more than an excuse for 'femvertising' as brands co-opt messages of equality and empowerment as means by which to flog us stuff?
The wave of femvertising has only served to intensify since the launch of #IWILLWHATIWANT, with recent campaigns by Audi, H&M, Brawny, and even Barbie all attempting to capitalize on the femvertising trend.
Related Words
Related dictionary entries include factfem, femspeak, femtech, femmie, femmage, femmefen.
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Sources & Attribution
FreeDictionaryAPI.com / Wiktionary · Original source · CC BY-SA 4.0
Dictionary data is provided by FreeDictionaryAPI.com and sourced from Wiktionary under its stated license.