Gimmick

/ˈɡɪm.ɪk/ · noun

Meaning

A trick or device used to attain some end..

Definitions by Sense

1. A trick or device used to attain some end.
2. A ploy or strategy used to attract attention or gain traction.
3. (electronics) A gimmick capacitor.
4. (Philippines) A night out with one's friends.
5. (transitive) To rig or set up with a trick or device.

Example Sentences

The box had a gimmick to make the coin appear to vanish.

Epperlein and Tucker focus on two featherweight hopefuls: Dustin Poirier, a formidable contender who’s looking to parlay a history of schoolyard violence and street-fighting into a potential career, and Albert Stainback, a more thoughtful yet more erratic and undisciplined fighter whose chief gimmick is entering the ring wearing a hat like the one Malcolm McDowell wore in A Clockwork Orange.

Rear Admiral Mikhailovich: I don't begrudge the politicians' decision to throw you to the Council. It's an... opportunity. I do begrudge this overdesigned piece of tin, though. Shepard: The Normandy is a fine ship, sir. She's served us well so far. Rear Admiral Mikhailovich: It's a gimmick, Commander. Useless in a stand-up fight. Rear Admiral Mikhailovich: This experiment diverted billions from our apportions bills. For the same price, we could've had a heavy cruiser. Rear Admiral Mikhailovich: But no, we had to make nice to the turians. Throw money at a co-developed boondoggle.

The contest was a gimmick to get people to sign up for their mailing list.

The magician's box was gimmicked with a wire that made it appear to open on its own.

Synonyms for gimmick

Antonyms for gimmick

Related Words

Word Forms

• gimmicks
• gimmicking
• gimmicked

Usage Notes

Choose a synonym only when it preserves the intended meaning, tone, and grammar of the full sentence.

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