Hammocking
Definition, Meaning & Examples
Part of speech noun
Quick meaning: Hammocking is a noun meaning (broadcasting) The scheduling of a new or unpopular program between two popular ones in the hope that viewers will watch it.
Meaning
(broadcasting) The scheduling of a new or unpopular program between two popular ones in the hope that viewers will watch it.
More Meanings
- present participle and gerund of hammock
Example Sentences
Hammocking tries to establish a new program, or to recover the audience for a show slipping in popularity […]
Indeed, the acceptance that hammocking and the mixed-schedule is in decline formed an important part of the BBC's argument for new digital channels.
Hammocking is a frequently employed strategy. For example, it is often seen in children's cartoon blocks in which a newcomer is sandwiched between two established series.
Related Words
Related dictionary entries include sack, mound, hummock, knoll, mockbuster, runover.
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Sources & Attribution
FreeDictionaryAPI.com / Wiktionary · Original source · CC BY-SA 4.0
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