Kidfluence
Definition, Meaning & Examples
Part of speech noun
Quick meaning: Kidfluence is a noun meaning (marketing) The influence that children exert, both directly and indirectly, on the consumer decisions made by their parents.
Meaning
(marketing) The influence that children exert, both directly and indirectly, on the consumer decisions made by their parents.
Example Sentences
Game makers found they didn't have to appeal to parents as buyers as they could activate the pressure of "kidfluence."
Related Words
Related dictionary entries include thinkfluence, influence, factor, manipulation, insight, inflow.
Related Dictionary Tools
Sources & Attribution
FreeDictionaryAPI.com / Wiktionary · Original source · CC BY-SA 4.0
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