What does marketingese mean?
Marketingese means (informal) The jargon used in marketing..
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Pronunciation varies by accent · noun
(informal) The jargon used in marketing..
When Ford launched the Taurus, the design was characterized as "customer driven," marketingese for determining exactly what the customer wants and then bolting it into the concept.
Use marketingese when its meaning, tone and grammar fit the full sentence. A synonym is not always a direct replacement.
Marketingese means (informal) The jargon used in marketing..
The closest synonym depends on the sentence and intended sense.
The opposite depends on the specific sense.
When Ford launched the Taurus, the design was characterized as "customer driven," marketingese for determining exactly what the customer wants and then bolting it into the concept.
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