Masterbrand
Definition & Meaning
Part of speech noun
Quick meaning: Masterbrand is a noun meaning (marketing) An overarching brand on which a range of products or services are based.
Meaning
(marketing) An overarching brand on which a range of products or services are based.
Word Forms
- masterbrands
Related Words
Related dictionary entries include subbrand, macrosegment, superpremium, metastrategy, supercompany, fill-in.
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Sources & Attribution
FreeDictionaryAPI.com / Wiktionary · Original source · CC BY-SA 4.0
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