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/ˈmʌɪkɹə(ʊ)bɹand/ · noun
A small commercial brand which is only recognised in a particular geographic or niche-interest market..
At the other end of the e-commerce spectrum from the megabrands are the very small microbrand expert sites, like Autotrader.com, Reflect.com, Electricshaver.com, and Stethoscopes44.
If the DIY tribes conclude that Etsy is simply profiting from their initiative and inventiveness without brightening their microbrands, they'll quickly abandon the site.
At their first meeting, Mr. Chan recalled, Mr. Sternberg spoke philosophically about a series of microbrands, each with a unique reason for existence but none so overly distributed that it loses its voice.
Use microbrand when its meaning, tone and grammar fit the full sentence. A synonym is not always a direct replacement.
Microbrand means A small commercial brand which is only recognised in a particular geographic or niche-interest market..
The closest synonym depends on the sentence and intended sense.
The opposite depends on the specific sense.
At the other end of the e-commerce spectrum from the megabrands are the very small microbrand expert sites, like Autotrader.com, Reflect.com, Electricshaver.com, and Stethoscopes44.
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