Microbrand
Definition, Meaning & Examples
Pronunciation /ˈmʌɪkɹə(ʊ)bɹand/ · Part of speech noun
Quick meaning: Microbrand is a noun meaning A small commercial brand which is only recognised in a particular geographic or niche-interest market.
Meaning
A small commercial brand which is only recognised in a particular geographic or niche-interest market.
More Meanings
- To use a brand of this kind.
Example Sentences
If the DIY tribes conclude that Etsy is simply profiting from their initiative and inventiveness without brightening their microbrands, they'll quickly abandon the site.
At the other end of the e-commerce spectrum from the megabrands are the very small microbrand expert sites, like Autotrader.com, Reflect.com, Electricshaver.com, and Stethoscopes44.
At their first meeting, Mr. Chan recalled, Mr. Sternberg spoke philosophically about a series of microbrands, each with a unique reason for existence but none so overly distributed that it loses its voice.
Word Forms
- microbrands
- microbranding
- microbranded
Related Words
Related dictionary entries include micromarket, microindustry, microlabel, microconcept, micromarketing, microbusiness.
Related Dictionary Tools
Sources & Attribution
FreeDictionaryAPI.com / Wiktionary · Original source · CC BY-SA 4.0
Dictionary data is provided by FreeDictionaryAPI.com and sourced from Wiktionary under its stated license.