Overbrand
Definition, Meaning & Examples
Part of speech verb
Quick meaning: Overbrand is a verb meaning (marketing) To use too many brands (proprietary names in marketing).
Meaning
(marketing) To use too many brands (proprietary names in marketing).
Example Sentences
The good news is that overbranding and the absence of a coherent brand strategy are an obvious problem, if not a crisis. Anyone can count brands.
"They had overbranded and had too many branding levels with three different divisions and all of their products using the ITT prefix," says Hayes Roth.
If the product name is mentioned more than once in a sound bite and in the narration, you've more than likely overbranded it. Don't overburden your expert.
Word Forms
- overbrands
- overbranding
- overbranded
Related Words
Related dictionary entries include overmarket, overadvertise, overbuy, overpurchase, overextend, overuse.
Related Dictionary Tools
Sources & Attribution
FreeDictionaryAPI.com / Wiktionary · Original source · CC BY-SA 4.0
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