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Pronunciation varies by accent · noun
(Internet marketing, often attributively) An online advertising model in which the advertiser pays the publisher (typically a search engine or website owner) whenever the ad is clicked by a user..
Use pay-per-click when its meaning, tone and grammar fit the full sentence. A synonym is not always a direct replacement.
Pay-per-click means (Internet marketing, often attributively) An online advertising model in which the advertiser pays the publisher (typically a search engine or website owner) whenever the ad is clicked by a user..
Common synonyms include PPC.
The opposite depends on the specific sense.
Use pay-per-click where its definition matches the intended context.
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