Shrinkflation

Quick meaning: Shrinkflation is a noun meaning (economics, informal, neologism) The practice of making products smaller while continuing to market them at the same price.

Meaning

(economics, informal, neologism) The practice of making products smaller while continuing to market them at the same price.

Example Sentences

Chocolate bars are just the thin end of the wedge, though, and shrinkflation is happening in products right across the board.

Consumer groups say shrinkflation is a widespread practice, which supermarkets like Carrefour are also guilty of in their own-label products.

According to the UK Office for National Statistics (ONS), shrinkflation most commonly affects food, drink and household products such as toilet rolls, nappies, tissues and washing-up liquid.

Major cereal brand Kelloggs has also been accused of shrinkflation. Since 2019, the company had moved from selling 670 gram Crunchy Nut boxes for $6 to selling 640 gram boxes at $9 a pop, Choice found.

Related Words

Related dictionary entries include skimpflation, inflater, deflation, inflation, smartsizing, deflator.

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