What does signifer mean?
Signifer means (obsolete) Bearing signs..
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/ˈsɪɡnɪfə(ɹ)/ · adjective
(obsolete) Bearing signs..
the circle called Signifer, or the Zodiake
In other words: the advertiser creates a new sign of which the signifier consists of the happy face and the signified can be defined as "using this product makes (you) happy"..
Hence the commitment to the primacy of the materiality of the signifier ( to shape ) is also a commitment to the primacy of experience ( to the subject position ) . Because what something looks like must be what it looks like to someone , the appeal to the shape of the signifier is at the same time an appeal to the position and hence to the identity of its interpreter.
Although 'corruption' is still a dominant signifier in the public realm, it has all but disappeared from the public articulations of professional associations.
Use signifer when its meaning, tone and grammar fit the full sentence. A synonym is not always a direct replacement.
Signifer means (obsolete) Bearing signs..
The closest synonym depends on the sentence and intended sense.
The opposite depends on the specific sense.
the circle called Signifer, or the Zodiake
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