Slivercasting
Definition, Meaning & Examples
Part of speech noun
Quick meaning: Slivercasting is a noun meaning The delivery of video programming targeted at specialized niche audiences.
Meaning
The delivery of video programming targeted at specialized niche audiences.
More Meanings
- present participle and gerund of slivercast
Example Sentences
Aimed at niche markets that take advantage of the long tail concept, slivercasting is the practice of showing TVstyle content on the web – and nowhere else.
The New York Times coined the term “slivercasting” to characterize the new sector of the media industry, and today there is slivercasting for vegans (VegTV), sailboat enthusiasts (Sail.tv), lovers of classic TV comedy (Yuks TV), the betrothed (The Knot TV), and even surgery buffs (OR Live).
That’s bad news for those who have high hopes for “narrowcasting,” material aimed at small audiences interested in specific programs and, therefore, prime audiences for specific products — fitness, business, cooking, you name it. As 50- and 100-channel systems come into being, narrowcasting could become slivercasting. A shrinking audience will limit advertiser interest.
Related Words
Related dictionary entries include groupcast, brandcasting, narrowcast, narrowcasting, mobilecasting, pointcasting.
Related Dictionary Tools
Sources & Attribution
FreeDictionaryAPI.com / Wiktionary · Original source · CC BY-SA 4.0
Dictionary data is provided by FreeDictionaryAPI.com and sourced from Wiktionary under its stated license.