Upfront
Definition, Meaning & Examples
Pronunciation /ʌpˈfɹʌnt/ · Part of speech adjective
Quick meaning: Upfront is an adjective meaning Honest, frank and straightforward.
Meaning
Honest, frank and straightforward.
More Meanings
- Open, admitted, out.
- In a forward, leading or frontward position.
- (business) Of money, paid in advance.
- Beforehand.
- (soccer) As an attacker.
- (transitive, intransitive) To bring to the fore; to place up front for consideration.
- (television, advertising, marketing) A meeting of network executives with the press and major advertisers, signaling the start of advertising sales for a new season.
Example Sentences
He's a poor defender, so we always play him upfront.
Appleby is an upfront homosexual, a devout Roman Catholic and a practitioner of the Black Arts.
My commissioners pay half of the price upfront and the other half after they receive the finished product.
Virginia Heffernan, Times TV critic, reports from this week's TV upfronts, where the networks debut their new schedules.
Word Forms
- up-front
- up front
- upfronts
- upfronting
- upfronted
Related Words
Related dictionary entries include frank, direct, honest, candid, original, immediate.
Related Dictionary Tools
Sources & Attribution
FreeDictionaryAPI.com / Wiktionary · Original source · CC BY-SA 4.0
Dictionary data is provided by FreeDictionaryAPI.com and sourced from Wiktionary under its stated license.