Brandstanding
Definition, Meaning & Examples
Part of speech noun
Quick meaning: Brandstanding is a noun meaning (advertising) The promotion of goods or services by associating them with popular events.
Meaning
(advertising) The promotion of goods or services by associating them with popular events.
Example Sentences
There are many ways to get attention with a publicity stunt. Most risk making you look cheap or silly. The best method is to produce a stunt that doesn't look like a stunt. This is the “brandstanding” event.
A steep rise in the cost of advertising in the mass media, especially television, has resulted in "brandstanding"; the term used for corporate sponsorship of events. The "official Olympic Games sponsors" of everything from toothpaste to fast food […]
1986, Philip D. Cooper, Academy for Health Services Marketing (American Marketing Association), Responding to the challenge: health care marketing comes of age An excellent example of a "brandstanding" event is Burson-Marsteller's promotion of Dramamine, the antinauseant drug.
Related Words
Related dictionary entries include branding, promotional, advertisement, merchandising, marketing, advertese.
Related Dictionary Tools
Sources & Attribution
FreeDictionaryAPI.com / Wiktionary · Original source · CC BY-SA 4.0
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