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Pronunciation varies by accent · noun
(advertising) The promotion of goods or services by associating them with popular events..
1986, Philip D. Cooper, Academy for Health Services Marketing (American Marketing Association), Responding to the challenge: health care marketing comes of age An excellent example of a "brandstanding" event is Burson-Marsteller's promotion of Dramamine, the antinauseant drug.
There are many ways to get attention with a publicity stunt. Most risk making you look cheap or silly. The best method is to produce a stunt that doesn't look like a stunt. This is the “brandstanding” event.
A steep rise in the cost of advertising in the mass media, especially television, has resulted in "brandstanding"; the term used for corporate sponsorship of events. The "official Olympic Games sponsors" of everything from toothpaste to fast food […]
Use brandstanding when its meaning, tone and grammar fit the full sentence. A synonym is not always a direct replacement.
Brandstanding means (advertising) The promotion of goods or services by associating them with popular events..
The closest synonym depends on the sentence and intended sense.
The opposite depends on the specific sense.
1986, Philip D. Cooper, Academy for Health Services Marketing (American Marketing Association), Responding to the challenge: health care marketing comes of age An excellent example of a "brandstanding" event is Burson-Marsteller's promotion of Dramamine, the antinauseant drug.
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