Masstige
Definition & Meaning
Part of speech noun
Quick meaning: Masstige is a noun meaning (marketing) A class of products that are affordable for the general consumer but positioned as luxury goods.
Meaning
(marketing) A class of products that are affordable for the general consumer but positioned as luxury goods.
Related Words
Related dictionary entries include mass market, commodity, premiumization, midmarket, middlings, market.
Related Dictionary Tools
Sources & Attribution
FreeDictionaryAPI.com / Wiktionary · Original source · CC BY-SA 4.0
Dictionary data is provided by FreeDictionaryAPI.com and sourced from Wiktionary under its stated license.