Premiumization
Definition, Meaning & Examples
Part of speech noun
Quick meaning: Premiumization is a noun meaning (marketing) The move towards more expensive premium products.
Meaning
(marketing) The move towards more expensive premium products.
Example Sentences
“The pace of premiumization has slowed,” he said.
Related Words
Related dictionary entries include premium, masstige, commoditization, top-up, mercification, tipflation.
Related Dictionary Tools
Sources & Attribution
FreeDictionaryAPI.com / Wiktionary · Original source · CC BY-SA 4.0
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