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Pronunciation varies by accent · noun
(LGBTQ) The practice of a state or company presenting itself as gay-friendly and progressive to downplay its negative behavior..
Several protesters, many of whom said they were Jewish, invoked what they called pinkwashing, Israel's alleged touting of its progressive stance on gay rights as a way of deflecting global attention away from its treatment of Palestinians.
One such pinkwashing campaign was KFC's "Buckets for the Cure," an attempt by the fried chicken franchise to raise breast cancer awareness in partnership with Susan G. Komen for the Cure.
Today, the pink-washed versions of toys that had been marketed solely to boys for decades are touted as a shift toward gender-neutrality.
Use pinkwashing when its meaning, tone and grammar fit the full sentence. A synonym is not always a direct replacement.
Pinkwashing means (LGBTQ) The practice of a state or company presenting itself as gay-friendly and progressive to downplay its negative behavior..
The closest synonym depends on the sentence and intended sense.
The opposite depends on the specific sense.
Several protesters, many of whom said they were Jewish, invoked what they called pinkwashing, Israel's alleged touting of its progressive stance on gay rights as a way of deflecting global attention away from its treatment of Palestinians.
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