Wokewashing
Definition, Meaning & Examples
Part of speech noun
Quick meaning: Wokewashing is a noun meaning (derogatory) The use of social justice in marketing campaigns.
Meaning
(derogatory) The use of social justice in marketing campaigns.
More Meanings
- present participle and gerund of wokewash
Example Sentences
Which means modern brands have started using progressive values as a marketing ploy and are appropriating social activism as a form of advertising. It’s like the “greenwashing” of yore, but on a whole other level. We have, I’m afraid, entered a nauseating new age of woke-washing.
Word Forms
- woke-washing
Related Words
Related dictionary entries include purplewashing, wokelash, wokism, redwashing, wokery, pinkwashing.
Related Dictionary Tools
Sources & Attribution
FreeDictionaryAPI.com / Wiktionary · Original source · CC BY-SA 4.0
Dictionary data is provided by FreeDictionaryAPI.com and sourced from Wiktionary under its stated license.