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Pronunciation varies by accent · noun
(derogatory) The use of social justice in marketing campaigns..
Which means modern brands have started using progressive values as a marketing ploy and are appropriating social activism as a form of advertising. It’s like the “greenwashing” of yore, but on a whole other level. We have, I’m afraid, entered a nauseating new age of woke-washing.
Use wokewashing when its meaning, tone and grammar fit the full sentence. A synonym is not always a direct replacement.
Wokewashing means (derogatory) The use of social justice in marketing campaigns..
The closest synonym depends on the sentence and intended sense.
The opposite depends on the specific sense.
Which means modern brands have started using progressive values as a marketing ploy and are appropriating social activism as a form of advertising. It’s like the “greenwashing” of yore, but on a whole other level. We have, I’m afraid, entered a nauseating new age of woke-washing.
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