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Pronunciation varies by accent · noun
(marketing) A special offer that covers the promoter's costs despite being presented as a discount..
Self-liquidators were popular in the days of resale price maintenance, before the widespread development of retail discounting and mail order.
Use self-liquidator when its meaning, tone and grammar fit the full sentence. A synonym is not always a direct replacement.
Self-liquidator means (marketing) A special offer that covers the promoter's costs despite being presented as a discount..
The closest synonym depends on the sentence and intended sense.
The opposite depends on the specific sense.
Self-liquidators were popular in the days of resale price maintenance, before the widespread development of retail discounting and mail order.
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